Janet Jackson on the cover of Vibe |
|
| Editor-In-Chief | Jermaine Hall |
|---|---|
| Former editors | Danyel Smith Mimi Valdes Emil Wilbekin Alan Light Jonathan Van Meter |
| Frequency | Bi-Monthly |
| Company | InterMedia Partners |
| Country | U.S. |
| Based in | New York City |
| Language | English |
| Website | vibe.com |
| ISSN | 10704701 |
Vibe is a music and entertainment magazine founded by producer Quincy Jones. The publication predominantly features R&B and hip-hop music artists, actors and other entertainers. After shutting down production in Summer 2009, Vibe was purchased by the private equity investment fund InterMedia Partners and is now issued quarterly with double covers, with a larger online presence, aided by the Vibe LifeStyle Network, a group of entertainment/music websites under the Vibe brand. The magazine's target demographic is predominantly young, urban followers of hip-hop culture.
The magazine owed its success to featuring a broader range of interests than its closest competitors The Source and XXL which focus more narrowly on rap music, or the rock & pop-centric Rolling Stone and Spin. As of 2007[update], Vibe had a circulation of approximately 800,000. Advertisers ran the gamut from record labels to fashion houses to various cognac brands.
Contents |
Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Though hip-hop mogul Russell Simmons was rumored to be an initial partner, publisher Len Burnett revealed in a March 2007 interview that Simmons clashed with editor-in-chief Jonathan Van Meter.[1] Miller Publishing bought Vibe in 1996, and shortly afterward bought Spin. The private equity group The Wicks Group of Companies bought the magazine in 2006.[2]
Jonathan Van Meter's successors were Alan Light, Danyel Smith, Emil Wilbikin, Mimi Valdes, and finally Danyel Smith again.
On June 30, 2009, it was announced that Vibe was shutting its doors and ceasing publication immediately,[3] although according to Essence, Quincy Jones has stated he would like to keep it alive online.
After shutting down, private equity investment fund InterMedia Partners, LP bought Vibe Magazine. They have said they "feel privileged to purchase and resurrect such a storied brand."[4] They added Uptown magazine to Vibe's parent company, Vibe Holdings.
Vibe Magazine was known for the creative direction of their covers.R&B singer Mary J. Blige repeatedly made the cover of Vibe, with countless articles following her career. Trio TLC were photographed for the cover in firefighters' gear, referencing the fact that member Left Eye burned down the house of then-boyfriend and NFL star Andre Rison. The first non-photograph cover of Vibe was an illustration of late singer Aaliyah by well known artist/illustrator Alvaro; this was Aaliyah's very first appearance on the cover as well. Other famous cover subjects are Brandy, Snoop Dogg, Mariah Carey, Beyoncé, Amerie, Jennifer Lopez, Keyshia Cole, Janet Jackson, Lil Wayne, The Fugees, Eminem, T.I., R. Kelly, Michael Jackson (whom Quincy Jones' daughter Kidada had dressed in hip-hop clothing, reportedly for the first and only time in the entertainer's career), Ciara, who also appeared on the cover numerous times and rap legend Tupac Shakur's famous cover story in which he reveals important details about his non-fatal 1994 NYC shooting (two years before his death in Las Vegas, Nevada).[5]
Featured segments included the back page list 20 Questions, the Boomshots column about reggae and Caribbean music by Rob Kenner, Revolutions music reviews and Vibe Confidential, a celebrity gossip column. Next profiled up-and-coming artists. The magazine also devoted several pages to photo spreads displaying high-end designer clothing as well as sportswear by urban labels such as Rocawear and Fubu.
Vibe made a consistent effort to feature models of all ethnicities in these pages. Former editor Emil Wilbikin was frequently credited with styling those pages and keeping fashion in the forefront of the magazine's identity during the early 2000s. Many clothing brands created or linked to hip-hop celebrities, such as Sean Combs' Sean John, Nelly's Apple Bottoms and G-Unit by 50 Cent found plenty of exposure in Vibe's pages.
In the September 2003 issue commemorating ten years of publication, the magazine created different covers using black and white portraits of its most popular cover subjects. It also contained "The Vibe 100: The Juiciest People, Places and Things of the Year."
Many successful writers and editors contributed to the publication, including Alan Light, Jeff Chang, Dream Hampton, Cheo Hodari Coker, Kevin Powell, Erica Kennedy, Sacha Jenkins, Noah Callahan-Bever and Miles Marshall Lewis. Mark Shaw was the magazine's art director.
In addition to the magazine, Vibe also publishes books on hip-hop culture. To celebrate the magazine's tenth anniversary, it published "VX: Ten Years of Vibe Photography." Featuring a bare-chested 50 Cent on the cover, the volume includes photos of Alicia Keys, RZA from the Wu-Tang Clan, Eve, Chuck D of Public Enemy and Run-D.M.C. Works by prominent photographers Albert Watson, Ellen von Unwerth, David LaChapelle, and Sante D'Orazio are among the 150 photographs in the hardcover edition.
Other books published under the Vibe banner cover the history of hip-hop, the women of hip-hop, and rappers Tupac Shakur and The Notorious B.I.G. Additionally, the magazine published a spin-off publication, Vibe Vixen from 2004 to 2007. Aimed at Vibe's female multicultural demographic, Vibe Vixen included features on beauty, fashion, and female entertainers. R&B starlet Ciara appeared on the inaugural issue's cover.
A rather short-lived syndicated late-night talk show of the Vibe same name premiered in August 1997 and was produced by Quincy Jones, hosted by Chris Spencer, and featured President Bill Clinton on its first episode. Like The Arsenio Hall Show of the early 1990s, it attracted young, urban audiences. Spencer was fired in October of that year and replaced by comedian Sinbad, along with Big Boy as the in-house announcer. The program aired in first-run syndication until the summer of 1998, when it was canceled. The show was taped at CBS Television City in Los Angeles.
Other platforms featuring the Vibe brand are VIBE Online, the magazine's online presence; VIBE On Demand, an on-demand network; The impressive online video channel VLN TV; VIBE film; and MVibe, a wireless content provider for hand-held devices, as well as CD and DVD lines distributed under the same name.
The Vibe Music Mixer is available for iPhone and iPad.
Beginning in 2003, Vibe produced and aired its annual awards show on UPN through 2006, and VH1 Soul in 2007.
An incident occurred at the 2004 Vibe Awards taping at the Santa Monica Municipal Airport hangar, in which G-Unit rapper Young Buck stabbed 26-year-old Los Angeles native Jimmy James Johnson after Johnson approached Dr. Dre under the pretense of asking for an autograph, and then assaulted him. Young Buck later pled no contest to a charge of "assault likely to produce great bodily harm," and was sentenced to three years' probation and 80 hours of community service.
Vibe magazine launched the "Best Rapper Alive Tournament" on July 21, 2008. There were four brackets, and four number 1 seeds: Jay Z, Lil Wayne, Eminem, and Andre 3000. The actual final four included Ludacris, The Game, Eminem and Jay-Z. The last two rappers standing were Eminem and Jay-Z, with Eminem eventually garnering 69% of the votes for the victory. When Em heard the news, he stated: "It’s obviously an honor to have won the fans' support by being voted the Best Rapper Alive. I don't think that there is any one rapper that is simply the best though. Everyone who was in consideration and many others are the best at certain things, and at what they do. But since VIBE's offering the distinction, hell yeah I'll accept!"
VIBE Vixen was a magazine geared towards female readers of Vibe Magazine that covered fashion, beauty, dating, entertainment, and societal issues for "urban minded females". The magazine was initially released in fall of 2004 and sales were considered successful enough for the magazine to be issued on a quarterly basis. VIBE Vixen folded after it's August/September 2007 issue due to low circulation.[6] Stars who graced VIBE Vixen's covers included Ciara, Tracee Ellis Ross, Kimora Lee Simmons and Kelis.